New analysis of European PR agencies reveals the success of their own online and offline media strategies.
Kantar Media’s white paper, ‘Walking the Walk – The Top PR Agencies in the Media’, analyses the performance of leading European PR agencies in terms of their use of social media platforms. It also ranks the companies according to their coverage in print and online news media.
Kantar Media News Intelligence analysed 480 PR agencies from France, Italy, Spain and the United Kingdom, benchmarking those that perform best on Facebook, Twitter, YouTube, Pinterest and blogs. Using its freemium media monitoring service Pickanews, Kantar Media was also able to identify the PR agencies that generate the most coverage in news media, both on- and offline. Global social media profiles of international agencies were not included in order to ensure a uniquely European perspective on PR agencies’ media strategies.
Click here to download the study