These Chinese brands have turned from local, national ones to world organisations.
Commercially, these dynamics have just started. In the view of competitors such as Electrolux, Samsung, Whirlpool and Bosch-Siemens, Haier, for instance, calls for between 3% and 4% of the market share in France with a two-digit growth. For those who are constantly wondering about the ROI of social media, Haier represents a shining example of social media strategies contributing to the development of a brand in a different, local ecosystem.
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LENOVO: http://www.lenovo.com/uk/en/index.html – http://blog.lenovo.com – http://social.lenovo.com / HAIER: http://www.haier.com/uk/ / WEIBO: http://weibo.com / CHINA MOBILE: http://www.chinamobileltd.com/en/global/home.php / BAIDU: http://www.baidu.com / BANK OF CHINA: http://www.boc.cn/en / LINING: http://www.li-ning-badminton.com/