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In the media: Chinese brands across Europe 2/2

May 13, 2013 Media Monitoring & Analysis 0 Written by admin

In the media : Chinese Brands across Europe

These Chinese brands have turned from local, national ones to world organisations.

Commercially, these dynamics have just started. In the view of competitors such as Electrolux, Samsung, Whirlpool and Bosch-Siemens, Haier, for instance, calls for between 3% and 4% of the market share in France with a two-digit growth. For those who are constantly wondering about the ROI of social media, Haier represents a shining example of social media strategies contributing to the development of a brand in a different, local ecosystem.

CLICK HERE TO READ THE FIRST PART OF THE STUDY

LENOVO: http://www.lenovo.com/uk/en/index.html – http://blog.lenovo.com – http://social.lenovo.com / HAIER: http://www.haier.com/uk/ / WEIBO:  http://weibo.com / CHINA MOBILE: http://www.chinamobileltd.com/en/global/home.php / BAIDU: http://www.baidu.com / BANK OF CHINA: http://www.boc.cn/en / LINING: http://www.li-ning-badminton.com/

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