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January 28, 2016 Public Relations 0 Written by admin


The time of resolutions and goal-settings is upon us! To help you see the whole picture, we have gathered some PR tips that should keep you going through January and beyond! Let us know what you think. We’re all going to have some fun in 2016! 1. I’LL CREATE SCALING HIGH QUALITY CONTENT With the epidemic …


Mindset Shifts for Media Monitoring

January 26, 2016 0

Both the media landscape and media monitoring have changed significantly in recent years. There is now more information available than ever for companies to monitor, so today’s media monitoring is much, much more than just clip counts… Media monitoring data can also be applied in different ways: for example, to identify the potential scope of …

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6 Social Media Trends in China

October 28, 2015 0

The Chinese social media landscape is one of the most unique, fragmented and dynamic in the world. Our colleagues at Kantar Media CIC have been listening to the Chinese social media landscape for ten years. Here are the six changes and key developements for 2015 WeChat continues to dominate, while its role and influence evolves For …

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Preview Social Media Presence (1)

Social Media Presence: what is your profile?

July 8, 2015 0

Do people like to talk about your company on social media or are they indifferent? Is your brand likeable or at least worth talking about? Let’s play a quick game: choose the category that best describes your current presence on social media in this one-minute video and identify the main goal you should keep in …

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Youtube Vs Facebook

April 23, 2015 0

Online video is on the rise – it’s estimated that by 2017 video will account for 69% of all online traffic.  Most importantly, original video content provides great returns – 71% of marketers who created video said that it outperformed other content in terms of conversion. Video has never been easier to create – a …

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Dark Social: Measurement Strikes Back 

April 8, 2015 0

“Fear is the path to the dark side.  Fear leads to anger.  Anger leads to pain.  Pain leads to suffering”.  Star Wars fans and movie buffs alike will be familiar with this famous quote from Yoda and, admittedly, while it’s a little extreme to say that this concept is directly applicable to measurement of Dark …

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Ephemeral messaging

Is Ephemeral Marketing Set to Disappear?

February 4, 2015 0

There’s no denying that 2014 was the year of ephemeral messaging.  Snapchat, probably the best known platform of its kind, reached 100 million monthly active users with 700 million snaps being sent every day.  These statistics are even more impressive when you consider that, a little over three years ago, Snapchat didn’t even exist!  While …

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Social Media Trends

Social Media Trends To Watch in 2015

January 20, 2015 0

Keeping on top or even ahead of the trends in the social media industry can be a huge challenge. As we move into 2015, we asked our social media specialists to predict the trends to watch for the year. Check out their top ten social media predictions in our video and blog post below to see what …

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The future of Facebook and Twitter

Is there a case of Facebook vs Twitter? Past, Acquisition & Future

October 7, 2014 0

On the face of it, an acquisition, whether for patents, talent or anything between, can speak volumes about the direction a company will take. In an industry that is developing as rapidly as social media, it comes as no surprise that there are plenty of acquisitions occurring and the two industry giants, Facebook and Twitter, appear to be leading the pack.

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