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MEDIA MONITORING: THE 5 NEW MISSIONS OF COMMUNICATIONS PROS

November 27, 2015 Media Monitoring & Analysis 0 Written by etrim

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In today’s intensely competitive global market, in which business transformations and communication strategies are closely linked, communications professionals are taking greater responsibility for their organisation’s brand and reputation. In a 24/7 media environment, protecting reputation is now clearly a top priority for companies, meaning communications professionals must dedicate part of their role to monitoring their reputation online. Brand building has also become increasingly relevant as corporate …

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10 ways to benefit from Social Media Command Centres

November 19, 2015 0

Walking around a trade show or in the entrance of a big office, you may have seen large walls of social feeds – sparkling screens with some nice data visualisation and amazing interactive social media displays. Very impressive. You may have also wondered what the purpose was, and you’d be right: sometimes they are just deliberately designed to impress. Today’s …

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THE NEW AGE OF SOCIAL MEDIA COMMAND CENTRE

October 28, 2015 0

For years, brands have been using social media, PR and other marketing disciplines in isolated silos. Nowadays, buyer’s and stakeholder’s journeys are powered by so many sources, devices and mediums that it’s become difficult to really engage with them in this way. But there’s good news. Social media is becoming more and more integrated to …

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The science behind crafting contagious content

September 17, 2015 0

Faster is better on the internet. We call this the “quick action web”, meaning the more quickly and easily you can share information, the more rapidly your content will catch fire and spread. Watch our video that will provide a few simple and effective methods to leverage highspeed sharing… And if you want to dive in deeper, you can download …

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5 new rules of PR Crisis Management

August 28, 2015 0

How to avoid or overcome brand crisis in the age of information overload and digitalisation? How to use social media to deal with a PR Crisis? Does mass crisis communication still have a meaning, as it is immediately decrypted by social networks, media and publics? Welcome to the new era of Crisis Public Relations. Today’s …

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A look at the past, present and future of social media monitoring

June 23, 2015 1

Just consider how the meaning of ‘monitoring social media’ has evolved from an optional to a critical aspect for many businesses. The approaches to social monitoring have changed, and businesses must adapt. Key social, cultural and technological shifts have impacted the media sector. Are you keeping up with the changes? In the past, social media was considered as …

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Social media monitoring & analysis : making it work in practice

May 28, 2015 0

Over the past few years, social media has experienced continued growth and as a result has become one of, if not the main channel for brands to be heard. With so many platforms available for brands to choose from, from Facebook and Twitter to a multitude of new niche social platforms, the business potential within social media has become obvious …

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Social Media at Events: Maximise your Impact!

February 16, 2015 0

Not so long ago, in a land not so far away, all events would start with a familiar phrase…“And before we begin, please switch off all mobile phones”. Speakers could judge their success and the resonance of their message through body language, eye contact and the number of hands raised at the end of the …

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Time for a social media break up?

TIME FOR A SOCIAL MEDIA BREAKUP?

January 7, 2015 0

It happens regularly nowadays – you research a company online and discover a multitude of social media accounts across different platforms. Impressed by their online presence you click into their pages only to discover that most of them haven’t been updated in months, or even years. As a brand follower it can be disappointing and …

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COPYRIGHT 2015: CHANGING THE RULES FOR NEW TIMES?

December 11, 2014 0

As the European Commission announced plans to rewrite the 2011 directive on copyright, market participants (publishers, internet giants, intermediaries, authors …) met in Brussels on 20th November 2014 to discuss this controversial subject. Kantar Media participated in the event, organised by the European Voice newspaper, under the title: “Copyright 2015: changing the rules for new …

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