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10 insights to understand today’s media monitoring & analysis challenges

October 1, 2014 Media Monitoring & Analysis 0 Written by hskilton

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Media monitoring is the start and continual evolution of a communications strategy. The articles your brand is mentioned in and the journalists who pick them up define the awareness of your brand and the success of your campaigns. This sounds a tad daunting – if only there was a guide to demonstrate how to make …

vote day

Scotland Decides: Twitter talk the week of the vote!

September 17, 2014 0

With only a day to go til the vote, we’ve compared the conversations on Twitter now with those of a week ago. Have our referendum politicians succeeded in changing Twitter users’ opinions? Let’s see if anything has changed…

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Scotland Decides: Twitter talk the week before the vote

September 12, 2014 0

Less than a week away, the Scottish Independence Referendum is very much on the horizon. The official government research polls are being published, but is there a difference between the official poll and people’s opinions on social media? We monitor current Twitter activity to find out…

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World War I Centenary: What do the public think of the memorial?

August 11, 2014 0

According to the BBC, more than £50 million has been allocated to the historical memorial of World War One. From poppies at the Tower of London to donations at schools to learn more about the war, the UK has truly commemorated the beginning of WWI. But what do the public think of the matter? We’ve gathered up all UK Twitter activity on WWI to find out…

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How to be a media relations champion?

July 29, 2014 2

New media has enhanced print journalists’ ability to find hot topics, breaking news and trends faster than ever before. This means PRs have to work even harder to make sure their content is readily available in real time, both on and offline. Public Relations continues to be a sophisticated process which requires the right information …

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BRAZIL 2014: BACK OF THE NET OR A KICK IN THE TEETH?

July 11, 2014 0

In 2014, press and broadcast media has stirred speculation about the safety for UK tourists in Brazil. As the worldcup draws to a close, we take a look back on Twitter to investigate whether the negative media hype has had an effect on Brazil’s reputation as a country.

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Who's the Talk of the Courts?

Wimbledon 2014: Who’s the Talk of the Courts?

June 24, 2014 0

The Pimms is poured, the strawberries served and the gates of Wimbledon are open! It’s tennis time everybody. In 24 hours, already the excitement is buzzing from the courts, we’ve found out the most talked about topics and have summed them up in our infographic. Click below to check it out!

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Twitter is a newswire

TWITTER: THE SOCIAL NEWSWIRE

June 18, 2014 0

When it comes to communication professionals, Twitter is clearly ahead of the social networking industry. Its ability to facilitate networking with other users whilst publishing stories as they happen is second to none. On Twitter we can expel news in seconds, and pick up the content relevant to…

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VOTERS VS GLOATERS

June 3, 2014 0

In the UK chapter of the European elections, it seems there are two types of votes: the physical elections (the one that actually counts!) where residents vote in our European government policies, and the social elections, where those interested in politics publicly gloat about their preferred political parties. Some might imagine that results of the …

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