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The future of social Media [GIFOGRAPHIC]

June 1, 2015 Social Media 0 Written by mdolle

BlogImagefragmentation

As we mentioned in our post « Social Media in the era of consolidation », it is likely that the future of social networks will be two-tiered. Shaped on one hand by a small group of social leaders, including Facebook and Twitter, and another group, the challengers, which will propose concepts for all tastes and interests. Since a …

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Social Media: The consolidation era

May 22, 2015 0

It is difficult to discuss digital strategy without mentioning the issue of social fragmentation, a challenge which all communication and marketing professionals are faced with. Nevertheless, the time of consolidation seems to be here.

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Content that is snackable

QUICK RECIPE FOR SNACKABLE CONTENT

September 8, 2014 0

Bite-sized pieces! Any content chef worth their salt knows that no one has time for three course meals any more – they want to snack and go! A study by the International News Media Association has shown that the average adult attention span is 2.8 seconds – about enough time to read a tweet or …

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Online Audio

PR and the new wave of Audio

July 22, 2013 0

Media is evolving fast and Public relations is changing along with it. According to Mashable’s post Startups Bet Audio Is the Next Frontier for Social Media: “There’s no shortage of apps and websites to help us share our lives through videos, pictures and text messages, but we’ve moved farther and farther away from what was once …

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