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Mindset Shifts for Media Monitoring

January 26, 2016 Media Monitoring & Analysis 0 Written by admin

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Both the media landscape and media monitoring have changed significantly in recent years. There is now more information available than ever for companies to monitor, so today’s media monitoring is much, much more than just clip counts… Media monitoring data can also be applied in different ways: for example, to identify the potential scope of …

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MEDIA MONITORING: THE 5 NEW MISSIONS OF COMMUNICATIONS PROS

November 27, 2015 0

In today’s intensely competitive global market, in which business transformations and communication strategies are closely linked, communications professionals are taking greater responsibility for their organisation’s brand and reputation. In a 24/7 media environment, protecting reputation is now clearly a top priority for companies, meaning communications professionals must dedicate part of their role to monitoring their reputation online. Brand building has also become increasingly relevant as corporate …

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THE NEW AGE OF SOCIAL MEDIA COMMAND CENTRE

October 28, 2015 0

For years, brands have been using social media, PR and other marketing disciplines in isolated silos. Nowadays, buyer’s and stakeholder’s journeys are powered by so many sources, devices and mediums that it’s become difficult to really engage with them in this way. But there’s good news. Social media is becoming more and more integrated to …

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A look at the past, present and future of social media monitoring

June 23, 2015 1

Just consider how the meaning of ‘monitoring social media’ has evolved from an optional to a critical aspect for many businesses. The approaches to social monitoring have changed, and businesses must adapt. Key social, cultural and technological shifts have impacted the media sector. Are you keeping up with the changes? In the past, social media was considered as …

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Social media monitoring & analysis : making it work in practice

May 28, 2015 0

Over the past few years, social media has experienced continued growth and as a result has become one of, if not the main channel for brands to be heard. With so many platforms available for brands to choose from, from Facebook and Twitter to a multitude of new niche social platforms, the business potential within social media has become obvious …

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COPYRIGHT 2015: CHANGING THE RULES FOR NEW TIMES?

December 11, 2014 0

As the European Commission announced plans to rewrite the 2011 directive on copyright, market participants (publishers, internet giants, intermediaries, authors …) met in Brussels on 20th November 2014 to discuss this controversial subject. Kantar Media participated in the event, organised by the European Voice newspaper, under the title: “Copyright 2015: changing the rules for new …

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USING MEDIA MONITORING AND ANALYSIS IN EVERY DEPARTMENT

November 27, 2014 0

In today’s ‘always on’ media environment, media monitoring data, once exclusively associated with PR teams, is becoming increasingly utilised across different departments as a way of improving performance. Companies can immediately identify the potential scope of an issue; understand the value of their efforts in PR, digital marketing, or content marketing more easily; identify cultural …

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10 insights to understand today’s media monitoring & analysis challenges

October 1, 2014 0

Media monitoring is the start and continual evolution of a communications strategy. The articles your brand is mentioned in and the journalists who pick them up define the awareness of your brand and the success of your campaigns. This sounds a tad daunting – if only there was a guide to demonstrate how to make …

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BRAZIL 2014: BACK OF THE NET OR A KICK IN THE TEETH?

July 11, 2014 0

In 2014, press and broadcast media has stirred speculation about the safety for UK tourists in Brazil. As the worldcup draws to a close, we take a look back on Twitter to investigate whether the negative media hype has had an effect on Brazil’s reputation as a country.

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VOTERS VS GLOATERS

June 3, 2014 0

In the UK chapter of the European elections, it seems there are two types of votes: the physical elections (the one that actually counts!) where residents vote in our European government policies, and the social elections, where those interested in politics publicly gloat about their preferred political parties. Some might imagine that results of the …

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