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January 28, 2016 Public Relations 0 Written by admin


The time of resolutions and goal-settings is upon us! To help you see the whole picture, we have gathered some PR tips that should keep you going through January and beyond! Let us know what you think. We’re all going to have some fun in 2016! 1. I’LL CREATE SCALING HIGH QUALITY CONTENT With the epidemic …


5 new rules of PR Crisis Management

August 28, 2015 0

How to avoid or overcome brand crisis in the age of information overload and digitalisation? How to use social media to deal with a PR Crisis? Does mass crisis communication still have a meaning, as it is immediately decrypted by social networks, media and publics? Welcome to the new era of Crisis Public Relations. Today’s …

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Social Events

Social Media at Events: Maximise your Impact!

February 16, 2015 0

Not so long ago, in a land not so far away, all events would start with a familiar phrase…“And before we begin, please switch off all mobile phones”. Speakers could judge their success and the resonance of their message through body language, eye contact and the number of hands raised at the end of the …

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Content that is snackable


September 8, 2014 0

Bite-sized pieces! Any content chef worth their salt knows that no one has time for three course meals any more – they want to snack and go! A study by the International News Media Association has shown that the average adult attention span is 2.8 seconds – about enough time to read a tweet or …

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World War I Centenary: What do the public think of the memorial?

August 11, 2014 0

According to the BBC, more than £50 million has been allocated to the historical memorial of World War One. From poppies at the Tower of London to donations at schools to learn more about the war, the UK has truly commemorated the beginning of WWI. But what do the public think of the matter? We’ve gathered up all UK Twitter activity on WWI to find out…

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How to be a media relations champion?

July 29, 2014 2

New media has enhanced print journalists’ ability to find hot topics, breaking news and trends faster than ever before. This means PRs have to work even harder to make sure their content is readily available in real time, both on and offline. Public Relations continues to be a sophisticated process which requires the right information …

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June 27, 2014 2

Are you aware that journalists receive hundreds of press releases each day… and almost none are opened? In some cases, journalists are tricky and use another email address to filter junk and unsolicited news, but the truth is that often the content is not targeted and seems like “spam”. We have all already heard or …

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Public relations measurement: 5 key facts a PR pro should know

May 28, 2014 0

In our data-driven age it’s a real challenge to show the true business value of public relations – that’s a given. While some PR specialists are still using controversial metrics, like Advertising Value Equivalent (AVE), others rely solely on metric counts: likes, tweets or followers without measuring true engagement and outcomes (take social share, website …

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The dual role of the influencer

Key Aspects when working with Influencers

March 21, 2014 0

As the media landscape continues to develop – and changes the way brands create and maintain awareness – it’s no secret that the challenge for PRs underlies in sustaining solid relationships with mainstream media and journalists as well as focusing on what many consider “the wave of the future”: niche bloggers, online communities, fans and …

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