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10 ways to benefit from Social Media Command Centres

November 19, 2015 Social Media 0 Written by etrim

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Walking around a trade show or in the entrance of a big office, you may have seen large walls of social feeds – sparkling screens with some nice data visualisation and amazing interactive social media displays. Very impressive. You may have also wondered what the purpose was, and you’d be right: sometimes they are just deliberately designed to impress. Today’s …

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THE NEW AGE OF SOCIAL MEDIA COMMAND CENTRE

October 28, 2015 0

For years, brands have been using social media, PR and other marketing disciplines in isolated silos. Nowadays, buyer’s and stakeholder’s journeys are powered by so many sources, devices and mediums that it’s become difficult to really engage with them in this way. But there’s good news. Social media is becoming more and more integrated to …

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6 Social Media Trends in China

October 28, 2015 0

The Chinese social media landscape is one of the most unique, fragmented and dynamic in the world. Our colleagues at Kantar Media CIC have been listening to the Chinese social media landscape for ten years. Here are the six changes and key developements for 2015 WeChat continues to dominate, while its role and influence evolves For …

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#BeActive on social media

October 7, 2015 0

The European Week of Sport, a new flagship event aiming at inspiring Europeans to be more active on a regular basis, took place in Brussels between 7 and 13 September. In addition, local sporting activities were organised across the 28 EU Member States during the entire month of September.

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Social Media Presence: what is your profile?

July 8, 2015 0

Do people like to talk about your company on social media or are they indifferent? Is your brand likeable or at least worth talking about? Let’s play a quick game: choose the category that best describes your current presence on social media in this one-minute video and identify the main goal you should keep in …

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The future of social Media [GIFOGRAPHIC]

June 1, 2015 0

As we mentioned in our post « Social Media in the era of consolidation », it is likely that the future of social networks will be two-tiered. Shaped on one hand by a small group of social leaders, including Facebook and Twitter, and another group, the challengers, which will propose concepts for all tastes and interests. Since a …

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Social Media: The consolidation era

May 22, 2015 0

It is difficult to discuss digital strategy without mentioning the issue of social fragmentation, a challenge which all communication and marketing professionals are faced with. Nevertheless, the time of consolidation seems to be here.

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Dark Social: Measurement Strikes Back 

April 8, 2015 0

“Fear is the path to the dark side.  Fear leads to anger.  Anger leads to pain.  Pain leads to suffering”.  Star Wars fans and movie buffs alike will be familiar with this famous quote from Yoda and, admittedly, while it’s a little extreme to say that this concept is directly applicable to measurement of Dark …

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Social Events

Social Media at Events: Maximise your Impact!

February 16, 2015 0

Not so long ago, in a land not so far away, all events would start with a familiar phrase…“And before we begin, please switch off all mobile phones”. Speakers could judge their success and the resonance of their message through body language, eye contact and the number of hands raised at the end of the …

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Ephemeral messaging

Is Ephemeral Marketing Set to Disappear?

February 4, 2015 0

There’s no denying that 2014 was the year of ephemeral messaging.  Snapchat, probably the best known platform of its kind, reached 100 million monthly active users with 700 million snaps being sent every day.  These statistics are even more impressive when you consider that, a little over three years ago, Snapchat didn’t even exist!  While …

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