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The science behind crafting contagious content

September 17, 2015 Uncategorized 0 Written by etrim


Faster is better on the internet. We call this the “quick action web”, meaning the more quickly and easily you can share information, the more rapidly your content will catch fire and spread. Watch our video that will provide a few simple and effective methods to leverage highspeed sharing… And if you want to dive in deeper, you can download …

Social media engagement

Are your Numbers Lying? The Truth behind Social Engagement

September 14, 2015 0

Don’t get fooled when social media tools promise insights on a plate. They may be blinding you with their shiny good looks while delivering engagement numbers that just don’t add up. We know how easy it is to confuse a ‘like’ or a ‘share’ with meaningful content engagement or capturing a new fan. However, looking …

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The future of PR is bright

June 4, 2015 0

An Opinion piece from Walter Patanella – CEO News Intelligence, Kantar Media – Introduced during the AMEC Summit “Winning the Game” People have been sounding the death knell for PR for far too long.  If PR were dead, it would be gone.  The fact is, PR is still here, day-to-day tasks may have changed but it …

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Youtube Vs Facebook

April 23, 2015 0

Online video is on the rise – it’s estimated that by 2017 video will account for 69% of all online traffic.  Most importantly, original video content provides great returns – 71% of marketers who created video said that it outperformed other content in terms of conversion. Video has never been easier to create – a …

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Who's the Talk of the Courts?

Wimbledon 2014: Who’s the Talk of the Courts?

June 24, 2014 0

The Pimms is poured, the strawberries served and the gates of Wimbledon are open! It’s tennis time everybody. In 24 hours, already the excitement is buzzing from the courts, we’ve found out the most talked about topics and have summed them up in our infographic. Click below to check it out!

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April 29, 2014 0

Since David Moyes’ was removed as manager of Manchester United FC last week, football fans have taken to Twitter to express their thoughts on the matter. Using our social media monitoring tool, we’ve summed up the most interesting outcomes below…

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New Year’s Resolutions Are SO Last Season!

March 5, 2014 0

Whether you started a diet, learnt a new language or joined the driathlon, all these New Year’s resolutions can be pretty hard work! So we say what better time to ditch the healthy habits and start enjoying yourself than Pancake day?

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Hybrid Heroes

Infographic: Hiring the Perfect Hybrid Marcomms Team

October 15, 2013 1

New media has brought with it new digital communications strategies and tools that enable innovative new tactics. But all too often PR and marketing teams struggle to create truly effective cross-media campaigns, hindered by their obsolete structure, and the skills gaps between their members. The Kantar Media white paper “The shifting role of today’s communications …

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10 reasons to use Pinterest for PR

April 13, 2013 1

The hype around Pinterest has been met with skepticism from PR practitioners, most of whom have sensibly adopted a wait-and-see attitude to the budding platform. However, since its launch two years ago, the image-sharing site has grown to become one of the biggest social networks in the world. Now that you no longer need an …

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